Free tool
Shopify retention rate calculator.
Plug in numbers from your Shopify dashboard to measure repeat purchase rate, customer LTV and revenue per customer — the metrics that actually compound a D2C brand.
Your numbers
Repeat purchase rate
22.0%
Healthy
Estimated LTV
₹1,080
AOV × orders/customer × margin
Revenue per customer
₹2,400
How to measure customer retention on Shopify
Repeat purchase rate
Customers with 2+ orders ÷ total customers in the same window × 100. Pull both from Shopify Analytics → Customers report over a 60–90 day window.
Customer LTV
AOV × average orders per customer × gross margin. Use a fixed cohort window so you can compare cohorts over time, not a rolling all-time figure.
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